National carrier Vietnam Airlines and Vietnam Dairy Products Joint Stock Company (Vinamilk) have announced a strategic co-operation programme on providing international standard milk products for global customers.

CEO of Vietnam Airlines Duong Tri Thanh and his counterpart at Vinamilk Mai Kieu Lien at the signing ceremony. — Photo courtesy of Vietnam Airlines.

Under the agreement, which is valid for five years from 2018 to 2023, Vinamilk products will come with specially designed packaging bearing co-brand images of Vietnam Airlines flights departing from Viet Nam, promoting the quality of the only 4-star airline in the country.

The total value of Vinamilk’s products on board Vietnam Airlines is expected to grow by 10 per cent per year.

In addition, the two companies will cooperate in other areas, including: co-branding in some events and marketing, sharing experiences in managing and operating supply chains, warehousing systems, consumer market information and branding reports. — VNS

Source: http://bizhub.vn